Product Announcement – NVIDIA GeForce GTX 400 series

As I waited patiently in the queue line for the NVIDIA Presents panel at PAX East 2010, staff came around to pass out 3D glasses. If nothing else, I knew this panel would be interesting. Drew Henry, GeForce General Manager at NVIDIA, took the stage to introduce the newest GPU series for PC gaming. The GeForce GTX 400 series graphics cards offer 3D Vision to provide a fully immersive gaming, photo and film experience. The improved technology and processing power provides smooth, realistic effects and the interactive ray tracing really amps up the photo-realism.

The crowning achievement in the GTX 400 series is the GTX 480, which boasts as many transistors as 4 Intel Quad-core i7 processors and 2x the performance of the previous GTX 200 series graphics cards. Game releases that will be optimized for 3D Vision include Battlefield: Bad Company 2, Need for Speed Shift, Metro 2033, Mafia 2 and Just Cause 2. The folks at NVIDIA are proud of this latest improvement and are happy to make gaming for the PC more enjoyable for gamers who like to blow things up. With such a large presence at PAX East, they coined this year’s motto: CRANK THAT S#!T UP!

To prove they are more than hype, NVIDIA shared game demos for Battlefield: Bad Company 2, Metro 2033 and Need for Speed, as well as World of Warcraft, to show off the 3D Vision technology. The GPUs will also ship with two built-in games to allow consumers to see what the graphics processor is capable of. Supersonic Sled allows players to set up and destroy a train test track. Zoom in and out of the landscape; create obstacles or shoot things with chickens; players can even view the track construct in a blueprint mode. Also shipping with the GPU is Design Garage, which allows players to create custom cars. Design Garage will show off the astounding detail and accuracy the GTX 400 series cards provide. The GeForce GTX 400 series GPUs will be available for purchase in mid-April 2010. Visit the NVIDIA website for more information about the GeForce GTX 400 series GPU.